Hi there! I’m a copywriter in New York City. I’ve named brands, edited zines, penned tweets, sassed inboxes, and made websites sound like humans.

 
 

Case Studies

 

 

Branded Content

Spike Jonze and Opening Ceremony

For a one-act play at LaMaMa theater in New York, I created a limited-edition zine in the style of 1980s downtown nightlife rags.

Let’s boogie

 

company naming

Minki Cheng

You’re a Central Saint Martins grad with Vogue accolades and a thing for tulle. What do you call yourself to the world?

Peep it

 

social campaign

Opening Ceremony Fall 2017 collection

Once upon a time, there was an Instagram campaign which masqueraded as a short story. 

Twists ahead

 

Website copy & Brand voice

Go Get ‘Em Tiger

Coffee is complicated. How do you explain it simply?

Charts, duh

 

I’ve also worked with Disney, Bandier, Columbia Sportswear, ESPRIT, the New York City Ballet, the Frank Lloyd Wright Foundation, and others.